01 · Challenge
The challenge
By the time OhMyGlass came to Ed & Sy, their website had been quietly compromised. Malicious third-party content, including adult content, cryptocurrency promotions, gambling pages, and multilingual spam, had been injected throughout the site. The consequences were severe. Google had effectively deindexed the business for its core services, while a bogus page was outranking everything related to actual glass repair.
02 · Approach
Our approach
We worked through the recovery in three deliberate phases so the business could get back online fast and rebuild on a stronger foundation.
Full site recovery
We audited every page, removed the injected spam content, cleaned the compromised structures, and addressed the root causes so the site could recover trust with Google.
Full website redesign
With the site clean, we rebuilt it around clear service pages, stronger local intent, and fast mobile-first performance that met modern search expectations.
Local SEO rebuild
We rebuilt topical authority around high-intent service and geo-targeted searches, then optimized the Google Business Profile, on-page structure, and metadata for Toronto and GTA visibility.
03 · Results
Results
Recovered from a site compromised by injected adult, gambling, and crypto spam content, then rebuilt for local SEO dominance. 100+ additional converted leads within 3 months. Ranking #1 for "window replacement." Ongoing partnership now expanding into Voice AI.
- 100+ additional converted leads generated within the first 3 months, on top of existing lead volume.
- Ranking #1 on Google for "window replacement," a high-value commercial keyword.
- Dramatic ranking recovery for "glass repair Toronto" after being deindexed from core service terms.
- Full site redesign with optimized service and location pages replacing the compromised content.
- Technical SEO rebuilt from the ground up, covering speed, mobile experience, backlink health, and Core Web Vitals.
- The partnership expanded into a long-term retainer and now includes Voice AI planning.
We were so happy with the results that we wanted to take things to the next level. We are now expanding the partnership to include a long-term SEO strategy and Voice AI.
OhMyGlass, Toronto & GTA
04 · Key takeaways
Key takeaways
Technical problems require technical solutions first.
No amount of content strategy can overcome a site that Google does not trust. Ed & Sy prioritized full remediation before any growth work, and that sequencing made the recovery both faster and more durable.
Local SEO is a direct revenue driver for service businesses.
For a business serving a defined geography, ranking for the right local keywords is the highest-leverage marketing activity. Service and location pages turned search visibility directly into booked jobs.
A strong recovery builds the foundation for long-term growth.
What started as an emergency fix became an ongoing growth partnership. When the foundation is right, each additional investment in SEO or automation compounds on a stable base.
05 · Next step
Ready to get similar results?
Need to recover a compromised site or turn local search into more leads? We can help.